We were born out of passion ... or rather, of various passions.
Passion for cheese.
Passion for people.
Passion for Canastra.
Passion for Brazil.
It was a farm. It was supposed to be just a haven.
But how to be here and not notice these flavors,
in these hugs, in this joy?
How to be here and not notice this nature, this centuries-old knowledge,
this craftsmanship that belongs to us so much?
And the charm grew. And we studied. And we strive.
We seek all our courage to begin this new journey.
And what a journey! Quite a walk.
It reminds us of the climbs, the trails, the adventures in the mountains.
The challenges are daily.
But they are worth every dawn spent, every fall, every tear.
Hey guys!
We're young. But we've gone far. And let's go more.
We crossed the mountain, crossed the sea and went
shine there in Europe.
In the land of the best known cheeses on the planet!
We're young. We are tradition.
We're young. We are cheesemakers.
We're young. We are canastros.
We are Brazil. We are culture. We are flavor.
We are Vale da Gurita Cheese Shop.
Who we are
MARIA HELENA DUMONT ADAMS
Maria Helena, the Morada da Prata owner, is the fourth generation of coffee producers. Great-niece of Alberto Santos Dumont, "the father of aviation", she carries in her blood a passion for innovation and knowledge. When she inherited Fazenda Morada da Prata from her parents, she courageously faced the mission of being responsible for the property. In the 70s, she diversified the farm's production, and Maria Helena ended up specializing in coffee, sugarcane, and Tabapuã cattle. Even today, she is passionate about coffee trees, the flowering, and the red fruits, and loves to follow each harvest closely.
ARNALDO ADAMS RIBEIRO PINTO
Arquiteto de formação, após uma breve trajetória na arquitetura, decidiu se dedicar aos negócios da família. Por 26 anos foi o responsável por uma indústria de máquinas agrícolas e, após passar um ano nos Estados Unidos, voltou ainda mais convicto de seu propósito de investir no cultivo de cafés especiais na Morada da Prata.
JEAN CARLOS PINHEIROS
A 42-year-old from São Paulo, our manager has worked almost all his life with coffee. He loves espresso and a nice Morada da Prata coffee prepared on the Hario V60, but his favourite time of the day is breakfast, which he has with his family together.
JULIANA CASSIA DEMONARI
Born very close to Morada da Prata, in Batatais (SP), Juliana is responsible for all administrative and financial matters at Fazenda Morada da Prata. A coffee lover since she was a child, Juliana has recently joined the world of speciality coffees and vibrates with each discovery. "I found that I even have a good taste to distinguish some nuances of coffee."
JEAN CARLOS PINHEIROS
A 42-year-old from São Paulo, our manager has worked almost all his life with coffee. He loves espresso and a nice Morada da Prata coffee prepared on the Hario V60, but his favourite time of the day is breakfast, which he has with his family together.
Mission
Produce special, unique and exclusive coffees, grown with passion, technology, and sustainability.
Vision
Be present in the best coffee shops and speciality stores on all continents by 2028.
Values
Transparency, responsibility and integrity
Towards people, nature, coffee — in everything we do, day and night.
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Focus on the customer
We strive to deeply understand the needs of our customers and meet them with empathy, helpfulness, and agility. Always.
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Search for excellence and an innovative spirit
That's the story of the Dumont Adams family, it's in our DNA.
Preservation and love for nature
There isn't a possible future without a sustainable practice and respect for the environment.
From the selection of seedlings to the delivery of coffee to our partners, the focus is on working in harmony with nature.
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Respect people. Feed the dreams
We believe in personal growth, in a participative spirit, and in a happy and respectful environment for building a team that seeks a better future for everyone and the planet.